STROGOFF CONSULTING TO THE DESIGN PROFESSIONS
  • OVERVIEW
    • OWNERSHIP TRANSITIONS >
      • Ownership Transitions Overview
      • Valuations
      • Completed Transitions
    • MERGERS+ACQUISITIONS >
      • M+A Overview
      • Valuations
      • Confidential Clearinghouse
      • Current M+A Opportunities
      • Completed Acquisitions
    • PRACTICE MANAGEMENT >
      • Practice Management Overview
      • Firm Evaluations & Assessments
      • Strategic Planning & Visioning Retreats
      • Business Development & Marketing
      • Leadership Development & Training
      • Attracting & Retaining Talent
      • Financial Management
      • Financial Staff Recruitment
  • ABOUT
    • TEAM MEMBERS >
      • Michael Strogoff, FAIA
      • Armando L. Gonzalez, FAIA
      • Karen Kauh, Financial Analyst
      • Mary Anne McKernie
    • REPRESENTATIVE CLIENTS
    • WHAT CLIENTS SAY
  • RESOURCES
    • INSIGHTS: TRANSITIONS & ACQUISITIONS
    • TRANSITION RESOURCES
    • PRACTICE MANAGEMENT RESOURCES
    • NEGOTIATING CONTRACTS WITH CLIENTS
  • SEMINARS
  • CONTACT

bUSINESS DEVELOPMENT & Marketing

Strogoff Consulting helps firms develop persuasive marketing marketing messages, strategically focus its resources and differentiate a firm from its competition. Prior to advising firms nationwide, Armando Gonzalez, FAIA, and Michael Strogoff, FAIA, guided their own firms' business development and marketing initiatives. Through Strogoff Consulting, they have counseled and trained design professionals nationwide to obtain prized commissions, enter new markets, develop strategic alliances and improve their interview results.

Business development and marketing services include:​
  • Developing proactive business development strategies
  • Critiquing proposals and SOQs
  • Reviewing marketing collateral
  • Designing Go/No-Go decision processes
  • Developing project pursuit strategies
  • Coaching for interviews and presentations
  • Conducting market research
  • Planning diversification strategies
  • Creating strategies for entering new markets
  • Conducting client surveys
  • Positioning and messaging
  • Evaluating strategic alliances​



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