STROGOFF CONSULTING TO THE DESIGN PROFESSIONS
  • ABOUT
    • TEAM MEMBERS >
      • Michael Strogoff, FAIA
      • Armando L. Gonzalez, FAIA
      • Karen Kauh, CPA
      • Mary Anne McKernie
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    • WHAT CLIENTS SAY
  • Services
    • OWNERSHIP TRANSITIONS >
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      • Valuations
      • Completed Transitions
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      • Valuations
      • Confidential Clearinghouse
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      • Completed Acquisitions
    • PRACTICE MANAGEMENT >
      • PRACTICE MANAGEMENT OVERVIEW
      • FIRM EVALUATIONS & ASSESSMENTS
      • MARKETING & BUSINESS DEVELOPMENT
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      • FINANCIAL MANAGEMENT
    • LEADERSHIP TRAINING
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MARKETING & BUSINESS DEVELOPMENT

With Strogoff Consulting's ability to understand clients' overarching concerns and identify their salient marketing points, we provide insight on setting and implementing the following strategic marketing strategies:
  • Business development goals
  • Growth and expansion strategies
  • Diversification strategies including entering new markets
  • Strategic alliances
  • Presentation training and interviewing skills
  • Public relations and visibility

Strogoff Consulting also provides targeted consulting to help firms obtain and develop lasting relationships with new clients.  The firm has counseled and trained design professionals nationwide to obtain prized commissions, enter new markets, develop strategic alliances and improve their interview results.



General Marketing Services
  • Develop persuasive strategic messages
  • Differentiate a firm from its competition
  • Identify strengths and overcome perceived weaknesses
  • Craft compelling and memorable proposals
  • Develop effective interview strategies and techniques
  • Critique interview rehearsals​
Project-Specific Marketing Services
  • Analyze the competition
  • Craft strategies for pursuing specific projects
  • Develop key points to thread through proposals and interviews
  • Critique draft proposals and Statements of Qualifications
  • Coach interview participants
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