Strategic marketing means that design firms fully understand their clients' businesses, then find opportunities to apply their expertise to help their clients succeed. Strogoff Consulting provides targeted consulting services to help firms obtain specific projects and develop lasting relationships with new clients. Michael has counseled and trained design professionals nationwide in differentiating themselves from their competition, obtaining prized commissions, entering new markets, developing strategic alliances and improving their interview results. His ability to understand clients' overarching concerns and identify the most salient marketing points has helped design professionals achieve remarkable marketing results. Business development consulting includes: General strategic marketing services: • Business development goals • Growth and expansion strategies • Diversification strategies including entering new markets • Strategic alliances • Presentation training and interview skills • Public relations and visibility Project-specific marketing services: • Analyzing the competition • Crafting strategies for pursuing specific projects • Developing key points to thread through proposals and interviews • Critiquing draft proposals and statements of qualifications • Coaching interview participants Other targeted marketing services: • Developing the right strategic message • Differentiating a firm from its competition • Identifying a firm's strengths and overcoming perceived weaknesses • Crafting powerful proposals • Developing interview strategies and techniques