Michael Strogoff, faia
Over a 40-year career, Michael Strogoff, FAIA, President of Mill Valley, California–based Strogoff Consulting, Inc., has advised many of the nation's most successful architecture, landscape architecture, engineering and specialty design firms; facilitated hundreds of ownership transitions; and managed large and complex projects.
Clients describe Michael as insightful, strategic, articulate, tenacious, approachable and disarming. Michael has an understated confidence, acute problem-solving skills and an innate ability to understand people and their motives. This enables him to identify solutions and guide stakeholders toward mutually beneficial goals.
As a seasoned management consultant and strategic advisor, Michael brings:
A DESIGN PROFESSIONAL'S BACKGROUND COUPLED WITH A BUSINESS OWNER'S PERSPECTIVE
Michael, a licensed architect in practice since 1980, brings an in-depth knowledge of all areas of business practice and operations and an understanding of how these areas interrelate. Michael spent 13 years as the Managing Principal of a 40-person firm, managed dozens of complex projects (public and private, large and small) and understands the challenges and complexities associated with managing clients, staff and consultants, and the importance of having a strategic vision as well as a tactical road map.
AN INDUSTRY LEADER'S POINT OF VIEW
Michael has advised over 120 of the nation's most successful architectural, engineering and design firms. He is a nationally sought-after speaker and has facilitated seminars at professional organizations throughout the U.S.
Michael authored the chapter on Ownership Transitions for the 15th edition of AIA’s The Architect’s Handbook of Professional Practice and is often cited as one of a handful of experts in the nation on this subject. He has been awarded special Presidential Citations from AIA California Council and AIA San Francisco for his contributions to the design professions.
Michael served a five-year term as an Advisory Group member to the American Institute of Architect’s Practice Management Knowledge Community of over 8,600 members and as a general resource to over 83,000 members. He also served on AIA's Contract Documents Steering Committee.
In 2009, Michael was elevated to AIA's College of Fellows for his contributions to and influence upon the practice of architecture.
Michael's articles on mergers and acquisitions, ownership transitions and negotiating have been featured in AIArchitect, Architectural Record, ASID's ICON, Engineering News Record, ae ProNet, PSMJ's Best Practices, DPIC's Communique, Schinnerer/CNA's Guidelines, and numerous professional newsletters. Michael has been quoted in The New York Times and a featured speaker at AIA, ASID, ACEC and Society of Design Administrators' national and state conventions, Structural Engineers Association of Northern California's Business Forum, insurance companies' practice management seminars, the Collaborative Process Institute, and a variety of SMPS events.
STRATEGIC MARKETING AND BUSINESS DEVELOPMENT
Michael played a pivotal role in growing his own three-person architectural firm to a multi-million dollar national organization with 40 employees. He has counseled and trained dozens of professional service firms in differentiating themselves from their competition, obtaining prized commissions, entering new markets, developing strategic alliances and improving their interview results. Michael's ability to understand clients' overarching concerns and to identify the most salient marketing points has helped his clients achieve remarkable results.